About Our Partners
In addition to partnerships gathered by the Athletics Marketing
Department, Fairfield has partnered with three of the top sports
marketing firms to help gain exposure for the University.
The Leffler Agency
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The Leffler Agency, founded in 1984 by Bob Leffler, (former marketing and sales director for the Baltimore Colts) is a full-service advertising and public relations firm. With offices in Baltimore and Tampa, the agency specializes in strategic revenue acquisition planning, budget expansion, promotional networking, and strategic creative imaging. In addition, our work with professional sports teams has taught us about the quality required for the national spotlight. We have created a niche by maintaining a reputation for creativity, practicality, and versatility.
Nelligan Sports Marketing provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of properties represented and by maximizing revenue growth through our corporate relationships. NSM has a proven track record of helping universities generate the additional resources that are necessary to advance their most pressing strategic initiatives. NSM utilizes its expertise to maximize the value of the university's marketing assets within the framework of each individual institution's mission and philosophy.
Strategic Marketing Affiliates
Strategic Marketing Affiliates provides
licensing representation and counsel to academic
institutions, conferences and professional organizations. SMA
provides clients with the knowledge, experience and insight
necessary to have a successful licensing program. Founded in 1997,
Strategic Marketing Affiliates has quickly grown to become a leader
in the arena of collegiate licensing. The Indianapolis-based SMA
team combines extensive licensing and marketing experience with a
forward thinking attitude in keeping its approach fresh, energetic,
and, above all else, effective.
